There is a fundamental shift coming...in the way we do business. One way or another you will play your part - it will be driven by a caring consumer, a social conscience.
I watch on, feeling powerless to assist in minimising the devastation and despair coming the way of much of Australia's dairy industry. Like the Titanic on a collision course with destiny - thousands of Aussie farming families are bracing, huddled in fear of the prevailing chill...and inevitable death of their family business. Some will have to cope with death in a very real physical sense, as suicide will be the only perceivable solution for some :(
Desperation is running rampant on the social media airwaves, "Retail giants must lift their pricing", "Government intervention required", "Emergency funds be sent to farmers". But hang on a minute...PEOPLE POWER got us here. Nobody in a free country is forced to buy milk at retail for $1/L. There is no legislation that dictates or pressures this consumer action. Over 60% of white milk in Australia is retailed for $1/L!! In Qld - Coles, Woolies, Aldi, and now IGAs have their own label of $1 milk. Pauls have "Mooloo Mountain Milk", Dairy Farmers have "Dairy Choice", and Norco with "Family Farm"...are all selling at or sub $1/L in independent retailers where a 'home brand' is not available. As citizens of Australia, be it as consumers, CEOs, politicians, shareholders or retailers - surely we all have a social obligation to the sustainability of agriculture, and a fresh food future!
We will see nothing more than a knee jerk reaction from politicians or retailers in the coming weeks. Conveniently, in an election year, some politicians will use this dairy crisis as an opportunity to play the hero card and get a short term boost at the polling booths - while a number of Independents or minor party representatives have been screaming loudly of the injustices ever since January 26th, 2011 - yet gained no traction in Canberra...NONE!!
There is a solution - but it will be too little too late for many of my farming friends. As major political parties and retail giants prove time and again a lack of will or initiative to reward sustainability, they'll be made redundant by you and I. They won't need to step aside...they will simply be the collateral damage of the very machine they engineered!! How so you ask?
Farmers like me have had a gutful. Consumers like you who are equally disgusted, are connecting directly with me (y) We won't need to keep the bastards honest, for they won't play a role of any value in our daily business dealings...or our life full stop!!
Home delivery is the future - what we are seeing today is the tip of the iceberg. We are about to see the flood gates open. It is a solid trend, not a short term fad. 4REAL HOME DELIVERY is underway, as we are already compiling data - our pilot program is less than 2 weeks from being launched within a 40 minute drive of my farm. We've hit many brickwalls in the past couple of years - but this is the breakthrough opportunity We've been looking for (y) Home Delivery is the way forward...Australia wide :)
To give yourself the best chance of being in one of the pilot delivery routes - we need to see more than just 'YOU' on your lonesome, in a street or suburb. We'd love for you to help attract a 4REAL DELIVERY vehicle into your neighborhood...it's as easy as sharing this link, and promoting the merits of this concept to those living closest to you.
Copy and paste this address to your browser - homedelivery.4realmilk.com.au
Or click on this link - https://www.vision6.com.au/em/forms/subscribe.php?db=458398&s=135401&a=25889&k=2b5c95d
I hope you understand that logistically - population density will be a key component to our ability to offer this service. There may be some communities where it will be cost prohibitive, or may take longer to bring on line. Profitability will be crucial...or we cease to exist as a business. A big thanks also to those interstate who have already registered an interest :) While our vision to grow and help dairy farmers interstate, and even internationally - there will probably be an extended waiting period for some.
The very best way of staying in touch with developments, is to register your interest. You will then automatically receive product updates and progress reports. The speed and scale of our growth will of course be reliant on your interest and support...4REAL :)